Opening & introduction to AMA*

Robin Hamilton, inEvidence

Bigger than ever, Advocate Marketing Academy Europe is now in its eigth year. Robin Hamilton, Managing Director of inEvidence, welcomes attendees to the 2017 event and runs through the agenda for the day.

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*Some audio issues

First we do things differently, then we do different things!
David Smith, Futurologist

The Connected Customer Story
Mariellen Couppee, Honeywell Aerospace

Five reasons to invest your time, not just money, in video stories
Farhad Ghoreishi, Aruba

The evolution of content consumption
Eileen D'ippolito, Citrix & Robin Hamilton, inEvidence

Workshop - Customer story content strategy - formats and channels
Eileen D'ippolito, Citrix

Get relevant or go home!
Nikki Dilley, Amdocs

Keeping it Real: Authentic Story Telling
Gary Barnett, Global Data

Special Projects: Empathy, Context and Magic
Clara Westaway

AMA 2017 highlights
Peter Barton, inEvidence

The AMA awards
Robin Hamilton & Melissa Talbot, inEvidence