The evolution of content consumption

Eileen D'ippolito, Citrix & Robin Hamilton, inEvidence

Eileen gives us an overview of the Citrix Customer Advocacy Program, and shares some examples of the customer content the program generates, for omnichannel use.

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Opening & introduction to AMA
Robin Hamilton, inEvidence

First we do things differently, then we do different things!
David Smith, Futurologist

The Connected Customer Story
Mariellen Couppee, Honeywell Aerospace

Five reasons to invest your time, not just money, in video stories
Farhad Ghoreishi, Aruba

Workshop - Customer story content strategy - formats and channels
Eileen D'ippolito, Citrix

Get relevant or go home!
Nikki Dilley, Amdocs

Keeping it Real: Authentic Story Telling
Gary Barnett, Global Data

The AMA awards
Robin Hamilton & Melissa Talbot, inEvidence

Special Projects: Empathy, Context and Magic
Clara Westaway

AMA 2017 highlights
Peter Barton, inEvidence