Keeping it Real: Authentic Story Telling

Gary Barnett, Global Data

Returning for a second time to the Advocate Marketing Academy, Gary Barnett delivers a humorous take on authenticity in story telling and the pitfalls that companies often fall into when writing content.

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Opening & introduction to AMA
Robin Hamilton, inEvidence

First we do things differently, then we do different things!
David Smith, Futurologist

The Connected Customer Story
Mariellen Couppee, Honeywell Aerospace

Five reasons to invest your time, not just money, in video stories
Farhad Ghoreishi, Aruba

The evolution of content consumption
Eileen D'ippolito, Citrix & Robin Hamilton, inEvidence

Workshop - Customer story content strategy - formats and channels
Eileen D'ippolito, Citrix

Get relevant or go home!
Nikki Dilley, Amdocs

Special Projects: Empathy, Context and Magic
Clara Westaway

AMA 2017 highlights
Peter Barton, inEvidence

The AMA awards
Robin Hamilton & Melissa Talbot, inEvidence