The connected customer story*

Mariellen Couppee, Honeywell Aerospace

Mariellen shares an insight into Honeywell Aerospace's approach to customer story creation. Mariellen demonstrates Honeywell's omnichannel approach to content creation, as well as measuring the impact of their materials through analytics.

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*Some audio issues

Opening & introduction to AMA
Robin Hamilton, inEvidence

First we do things differently, then we do different things!
David Smith, Futurologist

Five reasons to invest your time, not just money, in video stories
Farhad Ghoreishi, Aruba

The evolution of content consumption
Eileen D'ippolito, Citrix & Robin Hamilton, inEvidence

Workshop - Customer story content strategy - formats and channels
Eileen D'ippolito, Citrix

Get relevant or go home!
Nikki Dilley, Amdocs

Keeping it Real: Authentic Story Telling
Gary Barnett, Global Data

Special Projects: Empathy, Context and Magic
Clara Westaway

AMA 2017 highlights
Peter Barton, inEvidence

The AMA awards
Robin Hamilton & Melissa Talbot, inEvidence