Workshop - Customer story content strategy - formats and channels

Eileen D'ippolito, Citrix & Robin Hamilton, inEvidence

Eileen and Robin lead an interactive workshop, exploring how different customer story deliverables can be utilised in a variety of content channels.

Opening & introduction to AMA
Robin Hamilton, inEvidence

First we do things differently, then we do different things!
David Smith, Futurologist

The Connected Customer Story
Mariellen Couppee, Honeywell Aerospace

Five reasons to invest your time, not just money, in video stories
Farhad Ghoreishi, Aruba

The evolution of content consumption
Eileen D'ippolito, Citrix & Robin Hamilton, inEvidence

Special Projects: Empathy, Context and Magic
Clara Westaway

Get relevant or go home!
Nikki Dilley, Amdocs

Keeping it Real: Authentic Story Telling
Gary Barnett, Global Data

AMA 2017 highlights
Peter Barton, inEvidence

The AMA awards
Robin Hamilton & Melissa Talbot, inEvidence