about ama

It's back, and better than ever. THE European customer reference and advocacy marketing event built with love, for the community, by the community.  

Our 12th event, AMA is unmissable for client-side advocate marketers, customer reference program managers, or any marketing professionals that create or use customer stories as part of their marketing mix (or wish to do so). 

With attendees from across the World and impressive networking and best-practice sharing, this year we have more speakers and content than ever, plus opportunities to get hands-on with story creation. 

Admission by ticket only, for client-side marketers; grab a free ticket or three with our compliments.

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brought to you by inEvidence

inEvidence are the customer storytellers. A full-service, specialist B2B customer reference/advocacy agency, specialising in written, video and mobile-optimised customer stories, setting up and managing programs.

Around 13 years ago we realised EMEA customer references/advocacy pros, or marketers that use customer stories as part of their mix had nowhere to meet, share and learn. Often they believed they were alone. So the Academy was born and from an initial dozen of us around a dinner table, the Academy has grown to an international event; a community of which we are very proud.

inevidencecrp.com

keep updated:
download the ama app!

Our dazzling event app provides you with a platform to learn, connect, interact, and share with your peers – giving you complete control over your event experience and providing a continuous community pre and post-event. 

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The AMA Europe event has been fantastic. I was privileged enough to be asked to speak this time, which I was very happy to do, and I look forward to coming next year.

I love that we get to share experiences at a peer level and it's very open, very honest, and people are very happy to share

ANDREA CLATWORTHY
HEAD OF ACCOUNT BASED MARKETING
FUJITSU EMEA

The value of this event is being able to meet with like-minded individuals, professionals in our industry, being able to share best practice.

Learning is also a very important part, and being aware of what technologies, the key drivers, what is really influencing our programmes today, and how we can then work and think about bringing those in to our own programmes as well.

JOHN BRADSHAW
HONEYWELL AEROSPACE

The value of this event is being able to meet with like-minded individuals, professionals in our industry, being able to share best practice.

Learning is also a very important part, and being aware of what technologies, the key drivers, what is really influencing our programmes today, and how we can then work and think about bringing those in to our own programmes as well.

JOHN BRADSHAW
HONEYWELL AEROSPACE

This is the first time I have been to AMA Europe.

I'm loving being able to interact with other people in the field, understand their challenges and how they're overcoming them in this industry

LYDIA RAVEN
MARKETING MANAGER
SALESFORCE

why attend?

Largest and longest-running specialist EMEA event

>30 tech companies - your community

1 remarkable day; intensive and inspiring

>80 high-quality attendees - your peers

Specialist, relevant, useful content and takeaways

A self-contained theatre/arts venue

European vibe, global view, no need to visit the US

Conveniently located in the UK’s Silicon Valley

9 speakers; peers and experts - real-world stories

Peer networking - humans talking to humans

speakers

paula
zuccotti

Ethnographer & Trend Forecaster

Paula Zuccotti is a photographer and ethnographer. She is also the author of the best-selling book Every Thing We Touch where she asked 62 people from 6 continents and different ages, cultures, professions and economic backgrounds to gather every object they touched in 24 hours. From a toddler in Tokyo to a cowboy in Arizona — they all took part in documenting their personal possessions. Paula then captured their stories by beautifully arranging their objects together in a single frame.

emily
evangalista

Global Director of Customer Engagement

Emily works with a team of strategists,customer advocates, data scientists and thought leaders to create the best experience possible for Micro Focus customers and partners.

Emily is the mother of four amazing kids; a wife, humanitarian, and world adventurer.

gillian
farquhar

Global Head, Customer Marketing

Gillian has 20+ years of experience in global communications and building large, customer centric organizations in customer marketing.Gillian joined Qlik’s Global Field Marketing organization last year, starting the company’s Customer Marketing practice and growing its influence to encompass all reference and customer evidence programs.

ben
payne

Co-founder, Ministry of Stories

Ben is a writer, director and dramaturg.
He co-founded the Ministry of Stories and was previously Literary Manager and Associate Director at Birmingham Repertory Theatre where he established the company’s ground-breaking young playwrights’ scheme and programmed the work of The Door.

matthew
quirk

Global Market Strategy & Development

Matt is responsible for defining and implementing an industry leading Go-To-Market strategy to drive profitable growth and market share for HPE OEM Solutions around the world.
Matt is driven by a passion for accelerating innovation and technology to help OEM customers maximize high-growth opportunities across multiple industry sectors.

hannah
james

Associate manager, global programs, customer reference

Hannah James is the Associate Manager for Global Programs on the Red Hat Customer Reference Team. She’s a strategic, solution-focused marketer working to share Red Hat's success through the voices of customers around the world. Hannah has worked with brands in the B2B tech industry specializing in advanced analytics, IoT, cloud solutions and open source software.

robin
hamilton

Advocacy Consultant

Robin leads inEvidence, helping some of the world’s biggest brands activate their happy customers; closing more business, more quickly. Before inEvidence, Robin ran the HP customer reference programme. Seeing the business impact of advocacy, he has spent the last fourteen years helping to drive the discipline forwards. Robin’s infectious enthusiasm makes him a regular conference speaker.

melissa
talbot

Advocacy Consultant

Melissa is deputy managing director of inEvidence and has been a customer advocacy specialist for 15 years, working alongside all manner of global organisations. In addition to everything customer reference and advocacy shaped, for the last ten years Melissa’s focus has been on human-to-human marketing.

mike
wood

Head of Video

As Head of Video at inEvidence, Mike oversees all the video and post production, producing engaging customer story videos with customers all over the world.With over 20 years’ experience, Mike has worked in all areas of the industry from broadcast to corporate from cameraman to Director of Photography and Director.

peter
barton

Editor in Chief

Peter works across written, video and graphic content for all inEvidence clients. Previously, a magazine & policy document editor, with background in business publishing and the creation of branded content.

agenda

08:30 - 9:25

Arrival, registration, get the AMA app running
Coffee, pastries, app support, mingle and meet

9:25 - 10:00

Opening: Robin Hamilton - inEvidence
Why references are meaningless

10:00-10:35

Session 1: Emily Evangelista - Micro Focus
Creating change through authentic story telling

10:35 - 11:10

Session 2: Matthew Quirk - Hewlett Packard Enterprise OEM
A complex route to market - an easy story to tell

11:10-11:35

Networking break
Chat with friends, make new ones, meet inEvidence

11:35-12:10

Session 3: Ben Payne - Ministry of Stories
Inspiring future storytellers

12:10-13:05

Session 4: Hands on - Stream A
Video - perspectives

12:10 - 13:05

Session 4: Hands on - Stream B
Written - perspectives

13:05-14:00

Networking lunch
Eat, meet, greet, one-word challenge

14:00-14:35

Session 5: Hannah James - Red Hat
Simplify, Unify, Amplify

14:35-15:10

Session 6: Paula Zucotti - Ethnographer/Trend Forecaster
Everything we touch

15:10-15:30

Quick break!
A quick cup of tea, then finish in style

15:30-16:05

Session 7: Gillian Farquhar - Qlik
The Customer Marketing build

16:05-16:15

Wrap: Melissa & Robin - inEvidence
What we learned

16:15-17:00

Decompress
Relax after a fun, full day; a glass of something nice

the nominees are...

best use of video

Best use of video for customer storytelling. And we don’t just mean ‘most expensive video budget’.
Click on the thumbnails below to watch the nominated videos and select your favourite from the dropdown below!

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best written content

Best use of the written word for customer storytelling. What is it about this written story that’s exceptional?
Click on the thumbnails below to read the nominated content and select your favourite from the dropdown below!

Thank you! Your submission has been received!
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the venue

Norden Farm centre for the arts
Altwood Road
Maidenhead
SL6 4PF

Norden Farm is the perfect mix of old and new; an 18th century long barn and state-of-the-art theatre, with top of the range technical specifications including a cinema-sized Sony 4K digital projector, full lighting rig and superb acoustics.

It’s going to be the perfect venue for ama europe in 2019; allowing for expansion but keeping an intimate British feel.

event downloads

2019 presentations

AMA 2019 highlights

Opening: why references are meaningless

Robin Hamilton, inEvidence

Robin Hamilton, MD of inEvidence, opens the 9th Advocate Marketing Academy Europe by explaining why references are meaningless…

Download the slides

Opening: why references are meaningless
Robin Hamilton, inEvidence

A complex route to market - an easy story to tell
Matthew Quirk, Hewlett Packard Enterprise OEM

Inspiring future storytellers
Ben Payne, Ministry of Stories

Simplify, Unify, Amplify
Hannah James, Red Hat

Everything we touch
Paula Zuccotti, Enthographer & trend forecaster

Wrap: what we learned
Melissa Talbot & Robin Hamilton, inEvidence