Opening & introduction to AMA
Robin Hamilton, inEvidence
First we do things differently, then we do different things!
David Smith, Futurologist
The Connected Customer Story
Mariellen Couppee, Honeywell Aerospace
Five reasons to invest your time, not just money, in video stories
Farhad Ghoreishi, Aruba
The evolution of content consumption
Eileen D'ippolito, Citrix & Robin Hamilton, inEvidence
Workshop - Customer story content strategy - formats and channels
Eileen D'ippolito, Citrix
Get relevant or go home!
Nikki Dilley, Amdocs
Keeping it Real: Authentic Story Telling
Gary Barnett, Global Data