Five reasons to invest your time, not just money, in video stories

Farhad Ghoreishi, Aruba

Farhad talks to inEvidence's Peter Barton about Aruba's use of video not just as a tool to enable Sales teams, but also to deepen customer understanding and enhance customer relationships.

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Opening & introduction to AMA
Robin Hamilton, inEvidence

First we do things differently, then we do different things!
David Smith, Futurologist

The Connected Customer Story
Mariellen Couppee, Honeywell Aerospace

The evolution of content consumption
Eileen D'ippolito, Citrix & Robin Hamilton, inEvidence

Workshop - Customer story content strategy - formats and channels
Eileen D'ippolito, Citrix

Get relevant or go home!
Nikki Dilley, Amdocs

Keeping it Real: Authentic Story Telling
Gary Barnett, Global Data

Special Projects: Empathy, Context and Magic
Clara Westaway

AMA 2017 highlights
Peter Barton, inEvidence

The AMA awards
Robin Hamilton & Melissa Talbot, inEvidence