Customer storytelling and integrated marketing

Stefania Cugini, VMware

Using VMworld as an example, Stefania demonstrates how to customer content is used, consumed and amplified in an event setting.

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2020 Opening & Welcome
Robin Hamilton, inEvidence

Engaging executives to build trust and advocacy
Bev Burgess, ITSMA

Customer storytelling and integrated marketing
Stefania Cugini, VMware

“If only I knew then what I know now…”
Claire Grove, ServiceNow

Advocacy alignment - bringing it all together
Yvette Tardiff, MongoDB

Account-Based Marketing and advocacy
Mark Larwood, O2

The power of storytelling in sales engagements
Nina Davies, Microsoft

Panel: Sales, Marketing & Customer on the same sofa
Mike Oliver, Hitachi Vantara -Jason Short, Transcend Packaging - Nina Davies, Microsoft

Wrap: what we've learned
Melissa Talbot, inEvidence