ADVOCATE MARKETING ACADEMY

AMA EUROPE 2020

It was back, and better than ever. THE European customer reference and advocacy marketing event built with love, for the community, by the community.
2020 AMA was all about education. It was the go-to event for client-side advocate marketers, customer reference program managers, or any customer storytellers who wanted to raise their game in 2020.

With attendees from across the world and impressive networking and best-practice sharing, we had more speakers and content than ever, plus opportunities to get hands-on with story creation.

ama 2020 EMEA was our last event before lockdown. how lucky we were!

SPEAKERS

claire
grove

Customer Advocacy Director, ServiceNow

Claire is a seasoned advocacy professional, having run programs for Salesforce, Juniper Networks, CenturyLink and Microsoft in the past. Now she’s bringing her passion for customer storytelling and developing mutually beneficial and measurable customer advocacy to ServiceNow. As part of the Global Customer Advocacy team, with a focus on EMEA, Claire’s priority is to build stories that benefit both the customer’s and ServiceNow’s goals.

bev
burgess

Senior Vice President, ITSMA Europe & ABM Practice Leader

Bev is an industry expert in marketing business services in the technology sector. She is best known as an authority on account-based marketing (ABM) having jointly developed the approach with several clients back in 2003. In addition to running her own strategic marketing consultancy and leading the IT Service Marketing Association’s (ITSMA) European operations, Bev has held senior marketing roles at Fujitsu, British Gas and Epson.

stefania
cugini

Director, Customer Programs EMEA, VMware

With 25 years of experience working within leading global technology companies, Stefania is a passionate customer advocate. Telling great customer stories that enhance customer experience and loyalty and drive an integrated audience-relevant marketing approach is the driving force behind Stefania and her team’s work.

yvette
tardiff

Director, Customer Evangelism, MongoDB

Though she began her career in design, Yvette found her home in technology seven years ago when she joined Riverbed. As the global lead of Riverbed’s customer programs, Yvette was responsible for customer success stories, creating opportunities for customers to network and showcase their thought leadership, and managing the global customer advisory board. Now Yvette has taken this customer marketing expertise and passion for customer storytelling to MongoDB.

nina
davies

Senior Services Sales Executive, Microsoft

After working in services sales for over 35 years at technology giants such as Microsoft, IBM and DEC, Nina has a deep understanding of what customers expect from their interactions with global tech brands. She is passionate about the importance of building a rapport with customers and how advocacy and customer stories can play a vital role in this process.

mark
larwood

Mark Larwood, Head of ABM, Advocacy & Vertical Marketing, O2 Business

Mark has more than two decades of B2B marketing experience and has worked with brands small and large, including Philips, Atos, and now O2 Business. An early advocate for ABM, Mark is convinced that the only way companies can build sustainable long-term advantage is through greater insight and knowledge about what makes customers tick and what will make them buy.

robin
hamilton

Customer Advocacy Leader

Robin leads inEvidence, helping some of the world’s biggest brands activate their happy customers; closing more business, more quickly. Before inEvidence, Robin ran the HP customer reference program. Seeing the business impact of advocacy, he has spent the last fourteen years helping to drive the discipline forwards. Robin’s infectious enthusiasm makes him a regular conference speaker.

melissa
talbot

Customer Advocacy Consultant

Melissa is deputy managing director of inEvidence and has been a customer advocacy specialist for 15 years, working alongside all manner of global organisations. In addition to everything customer reference and advocacy shaped, for the last ten years Melissa’s focus has been on human-to-human marketing.

PANELLISTS

mike
oliver

Senior Marketing Programs Manager, Cloud Services, Hitachi Vantara

Mike Oliver currently has global responsibility for the creation and execution of demand and awareness generating programs for Hitachi Vantara Cloud Services. Mike has led field, channel, product, and advocacy marketing programs throughout a career that started (a long time ago) in marketing agencies and continued through a number of tech start-ups, to Citrix and SAP.

jason
short

Business Development Director,Transcend Packaging

Not only is Jason an expert in print and packaging with over 30 years working in the industry and sitting on the advisory board of one of the largest packaging manufacturers in Europe, he is also a first-class customer advocate. From consuming customer stories and references to inform thousands of pounds of investment in technology, to sharing his own customer story for HP Inc, Jason has experienced customer advocacy from every angle.

nina
davies

Senior Services Sales Executive, Microsoft

After working in Services sales for over 35 years at technology giants such as Microsoft, IBM and DEC, Nina has a deep understanding of what customers expect from their interactions with global tech brands. She is passionate about the importance of building a rapport with customers and how advocacy and customer stories can play a vital role in this process.

PRESENTATIONS

robin hamilton, inEvidence:
2020 opening and welcome

bev burgess, ITSMA:
engaging executives to build trust and advocacy

stefania cugini, VMware:
customer storytelling and integrated marketing

claire grove, servicenow:
“if only I knew then what I know now”

nina davies, microsoft:
the power of storytelling in sales engagements


mark larwood, o2:
account-based marketing and advocacy

WHY ATTEND?

Global & Trusted

>10 years of successful events in all regions, providing value to the community

Inspirational

Not another dull hotel-event-room conference

Quality

Presentations from, and attended by, people that do exactly what you do – your peers

Specialist

Super-relevant and useful content

'Ted Talks' format

AMA’s theatre-style production is first-rate and engaging

Networking

Plenty of opportunities to meet new contacts, and chat with old friends
ADVOCATE MARKETING ACADEMY HAS BEEN TRUSTED BY ADVOCACY PROS FOR OVER TEN YEARS

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