ADVOCATE MARKETING ACADEMY

AMA USA 2023

March 8th & 9th 2023 – Menlo Park, CA

Agenda  I  Speakers  I  Workshops I  Supporters  I  Theatre  I  Tickets  I  Hotels Hotels Attendee Guide 

NEWS: You spoke and we listened: the Academy is coming back in Menlo Park in 2023. Get an early bird ticket now

BACK, BIGGER AND EVEN BETTER

We’re heading back to Menlo Park for Advocate Marketing Academy 2023.

We’re calling for speakers right now so the Academy can ensure its usual quality, value and pace.

The theatre will take more but we’re capping attendee numbers at 150 to keep things classy and give everyone room to move.

For 2023 we’re introducing workshops on day 2, making use of an additional location close by, so there will be a campus feel and more hands-on time with industry experts.

Book your early bird ticket now to save $310!

EVERYONE LOVED AMA ’22!

We were so touched by the feedback; the location, the content, the attendees, the food and the vibe all came together beautifully.

100 people came from nine countries, remarkable for the time, and the Guild Theatre wowed everyone!

Check out the video highlights here to get a feel for AMA ‘22, plus all the presentations and session videos are available in the knowledgebase.

RESERVE YOUR PLACE FOR 2023

We’re really pleased with how things went, and are reviewing feedback to inform the decision on 2023. More on this as we have it.

PURSUADE THE BOSS!

DOWNLOAD THE DOC to help you pursuade the boss to sign off your attendance at AMA (not that it should take much pursuading).

SCHEDULE OUTLINE

8TH MARCH: DAY 1

Doors open 08:15 for registration & breakfast  I  AMA begins 09:00, Finishes at 17:00  I  More mingling drinks & chat until 18:00

After reuniting with old friends and getting to know some new ones, we’ll get into a fast-paced day of exploring the science of storytelling. The formulas are numerous: there will be sessions from your peers, people with a story to tell about their experiences, with content suitable for programs at all stages. We’ll also build in plenty of breaks and networking sessions, keep you fed and watered, and finish off the day with cocktails and chat.

TimeSessionWhere
08:15 - 09:00Arrival, Registration & Mingle
Pastries and Danish, plus yogurt parfait, fresh fruit salad, juices, coffee and tea in the dining car
Foyer
09:00 - 09:30Opening: TBCAuditorium
09:30 - 10:10Session One:Auditorium
10:10 - 10:50Session Two:
Auditorium
10:50 - 11:20Networking Break:
Cookie time! Chat with friends, make new ones, stretch your legs.
Mezzanine
11:20 - 12:00Session Three:
Auditorium
12:00 - 12:40Session Four:
Auditorium
12:40 - 13:40Networking Lunch:
A decent break; time to catch up with old friends, make new ones, and catch up on that email that simply won't wait
Mezzanine
13:40 - 14:20Session Five:
Auditorium
14:20 - 15:00Session Six:
Auditorium
15:00 - 15:30Afternoon Tea:
A quick cuppa and cake (in the UK it's illegal to miss afternoon tea) then finish in style!
Mezzanine
15:30 - 16:10Session Seven:
Auditorium
16:10 - 16:50Session Eight:
Auditorium
16:50 - 17:00Special Service:
Auditorium
17:00 - 17:10TBC
Auditorium
17:10 - 18:00Decompress: Drinks Reception
Relax after a fun, full day with a glas (or two) of something nice, share more stories. We'll have earned it!
Auditorium

9TH MARCH: DAY 2

Doors open 08:30 for breakfast  I  AMA begins 09:15, Finishes 15:00  I  More mingling and chat until 15:30

Be ready for a day of hands-on activity and learning. A shorter day to ensure energy levels stay high, Day Two will be more of an enlightenment, with sessions and hands-on workshops with some of the best in the business.
It’s a day of collaboration, problem-solving, and putting theory into practice, then we’ll reconvene for food and chat to compare notes before heading off, reinvigorated and ready for action!

TimeSessionWhere
08:30 - 09:15Arrival, Registration & Mingle
It could be bagel day! (we know how to live) plus yogurt parfait, fresh fruit salad, juices, coffee and tea in the lab
Foyer
09:15 - 09:30Opening: TBC
And we're off for Day 2, Some main sessions and smaller-group workshops, across the campus
Auditorium
09:35 - 10:50Stream A. Workshop 1:
Location 1
Stream B. Workshop 2: Location 2
Stream C. Workshop 3: Location 3
10:50 :11:20Networking Break:
Elevenses; chat with friends, make new ones, stretch your legs. Plus cake
Auditorium
11:25 - 12:40Stream A. Workshop 4: Location 1
Stream B. Workshop 5: Location 2
Stream C. Workshop 6: Location 3
12:40 - 13:40Networking Lunch:
Catch up with friends new and old over lunch and sweet treats. Grab the presenters to ask all those questions you wanted to earlier.
Mezzanine
13:40 - 14:10Session Seven: Auditorium
14:10 - 14:20Roundup of AMA USA '23: Auditorium
14:20 - 15:00Wrap: Mingle before heading home or back to the office
It's the last chance to chat before we all hear our separate ways. Let's have a good natter over a cup of tea and cake! Until next year...
Auditorium

MORE THAN EVENT, AMA IS AN EXPERIENCE

The team at Advocate Marketing Academy has worked directly with customers in the world of customer references and advocacy for more years that we’re keen to admit.

Like everyone else in marketing, during this time we’ve seen more soulless meeting rooms and hotel-based conferences (with migraine-inducing carpets and long, dull presentations) than we ever want to see again.

Yes, conferences are for taking notes of salient points, but our attendees tell us it’s even better if you can be ‘in the room’, engaged, experiencing and interacting.

GETTING ITS GLOW ON

Where every seat is the best seat, at the beautifully restored Guild Theatre

NOT YOUR AVERAGE VENUE

We’re excited to be returning to the Guild Theatre in 2023. A beautifully restored art deco theatre, the Guild was a big hit with last year’s attendees providing the perfect setting for a conference unlike any other. We deliberately avoid the stuffy hotel conference room feel, and the Guild couldn’t be more different.

GETTING HERE

San Francisco and San Jose are both close by

Within minutes of the birthplace of Silicon Valley, perfectly situated between San Francisco and San Jose, Menlo Park borders Palo Alto and Stanford University.

949 El Camino Real, Menlo Park, CA 94025

Air: SFO airport: 25 mins, SJO airport: 28 mins

Car:

  • San Francisco: 45 mins
  • San Jose: 30 mins
  • Mountain View: 20 mins
  • Santa Clara: 30 mins
  • Sunnyvale: 22 mins

Other: Caltrain or Line 397 or 398 bus

WHY ATTEND?

We are all ready for some human contact; it’s time to meet old friends, make new ones, and focus on our learning and development. The middle of May should be perfect timing.

Global & Trusted

15 years of successful events in all regions, providing value to the community

Inspirational

Not another dull hotel-event-room conference

Quality

Presentations from, and attended by, people that do exactly what you do – your peers

Specialist

Super-relevant and useful content

'Ted Talks' format

AMA’s theater-style production is first-rate and engaging

Networking

Plenty of opportunities to meet new contacts and chat with old friends
ADVOCATE MARKETING ACADEMY HAS BEEN TRUSTED BY ADVOCACY PROS FOR FIFTEEN YEARS

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