Advocate Marketing Academy - leading customer advocacy forwards

AMA EUROPE 24  –   12 MARCH MAIDENHEAD – UK

Tickets I Theme I Location I Agenda I Speakers I Workshops I Hotels

IT’S TIME!

After the success of AMA USA  in 2022, it’s time to bring the Academy back home for THE major European event of 2024.

WHAT CAN YOU EXPECT?

  • An amazing day that will leave you inspired
  • Speakers from across Europe and the US. Your peers
  • Hands-on workshops
  • An immersive theatre experience
  • Networking and chat time built into and around the event

To see what happened at previous Academies, check out the video highlights here, plus presentations and session videos in the knowledgebase.

NOT ANOTHER DULL HOTEL CONFERENCE

Bad acoustics, a temporary stage, the same round tables, dodgy lighting, and a carpet that could provoke migraines. Sound familar? These have no place at Advocate Marketing Academy!

AMA Europe ’24 is back at Norden Farm Centre for the Arts, with a fully-equipped theatre, separate studio and an 18th century barn for workshops, and two other mingling spaces. Immersive and creative.

Expect c. 100 of your peers from across the globe, wonderful presentations, hands-on workshops, good food, and even better company. Another great AMA day to remember.

TICKETS

Advocate Marketing Academy is open to marketers working with (or wish to know more about) customer references, customer advocacy, customer communities, or customer stories.

There is a nominal fee to attend: early-bird team tickets are available from £315 ea. Book now!


SPEAKERS

RED HAT

As Senior Customer Reference Manager, Michael has spent five years at Red Hat helping a variety of stakeholders tell stories about open source technology.
In his current role, Michael helps define content strategy for Innovators in the
Open, Red Hat’s customer advocacy program, with a focus on how unique personas interact with customer stories as well as data and analytics for the program.

More as we have it!

CISCO

Cristina has more than 17yrs of B2B cybersecurity experience, building a vibrant global community of more than 1,000 engaged cybersecurity advocates over the last five years. Read about their superpowers in Cristina’s Security Heroes blogs via the LinkedIn #SecurityHeroes hashtag. She has won two awards in 2023: The Base “Top 100 Customer Marketing & Advocacy Influencers,” and “The Ones to Watch in 2023″ by the CMAA.

More as we have it!

FUJITSU

Jan is a storyteller and change maker, with a 15-yr background in managing sales teams and another 15+ yrs in regional/global bizdev and marketing mgr roles.
Jan unites the two as Global Head of Customer Advocacy Programs at Fujitsu, creating customer stories which resonate globally.
Outside of work, he has interests in travel, technology
and the arts.

More as we have it!

QLIK

THEME: ART MEETS SCIENCE

Advocate marketing is a mix of both Art and Science. What roles do creativity and emotion play within the increasing push for measurement in an A.I.-impacted future?

WORKSHOPS

Time to get ‘hands-on’ in the Studio or the Theatre. You’ll come away with new thoughts and contacts.

ART – A Comedy of Errors (or, the art of the customer interview)

You’ll get involved with the creation of a customer story video, where not everything goes to plan. Working together, can we spot and fix the obvious errors, and make the video even better than the brief?

Pantomime season may be over, but active participation and shouting out is encouraged (“oh no it’s not!!”)

This session is in the Theatre

SCIENCE – Generative A.I.  – Effective prompts

Just as with an actor that has a bad memory, effective prompts are everything.  It’s therefore apt that participation in this A.I-focussed session requires treading the boards on the main stage.

This session is in the Studio

AGENDA

TimeSessionWhere
08:20- 08:50Arrival, Registration & Mingle
It's an early start for a intense and fun-filled day. We'll have coffee, pastries etc. Come and see everybody!
Foyer
09:00 - 09:30Opening: TBC
And we're off! Art meets Science
Theatre
09:30 - 10:15Session One:
Theatre
10:15 :11:00Session Two:
Theatre
11:00 - 11:20Elevenses
Chat and stretch your legs
Foyer and Bar
11:20 - 12:05Session Three:
Theatre
12:05 - 12:50Session Four:
Theatre
12:50 - 13:40Networking Lunch:
Catch up with friends new and old over lunch and sweet treats. Grab the presenters to ask all those questions you wanted to earlier.
Foyer, Bar and Barn
13:40 - 14:35Session Five - Workshops: Theatre
Science workshop: Effective A.I. prompts
Just as with an actor that has a bad memory, effective prompts are everything.  It's therefore apt that participation in this A.I-focussed session requires treading the boards on the main stage.
Studio
ART workshop: A Comedy of Errors (or, the art of the customer interview)
You'll get involved with the creation of a customer story video, where not everything goes to plan...
Theatre
14:40 - 15:25Session Six:
Theatre
15:25 - 15:45Afternoon Tea,:
Time for a cuppa and a natter
Foyer and Bar
15:45 - 16:30Session Six:
Theatre
16:30 - 16:40Wrap:
A quick review of the day
Theatre
16:40 - 17:30Mingle in the bar
It's the last chance to chat before we all head our separate ways. Drinks and canapes. Until next time..
Foyer and Bar

LOCATION

We’re pleased to bring the Academy back to Norden Farm Centre for the Arts. Altwood Road, Maidenhead SL6 4PF

Traffic:

  • Our venue is super, yet is also surrounded by schools, so please allow a little additional time so you don’t miss any of our feature-packed day

By car:

  • We have plenty of free parking, and Maidenhead is in the middle of the UK’s silicon valley, the M4 corridor.

By train:

  • From Paddington: Maidenhead station is only 26 minutes away on the fastest train, 38 minutes on the slowest
  • From Heathrow: Maidenhead station is approx 45 mins away, with one change at Hayes and Harlington

By taxi:

  • From Maidenhead Station: Norden Farm is too far to walk, a station taxi will cost around £12
  • From Heathrow: depending on the time of day, an Uber will take approx 40 mins and will cost c. £50. A black cab will take the same time and cost more
Theatre-Plan-LITE

ACCESS

All performance and workshop spaces at Norden Farm provide total accessibility for those with disabilities. There are lifts throughout the venue, as well as ramped access and adapted toilet facilities. There is also an infra red system in the Courtyard Theatre for participants with hearing difficulties.

Personal assistants accompanying disabled attendees will receive a complimentary ticket; please advise the team and we’ll sort this for you. If you require a wheelchair seat, please let us know in advance of the Academy.

HOTELS

There are hotels in the area, large and intimate, to suit all budgets. Listed in order of distance from Norden Farm:

WHY ATTEND AN AMA EVENT?

Invest in yourself and your career, meet old friends, make new ones, and gain inspiration for 2024

GLOBAL & TRUSTED

15 years of successful events in all regions, providing value to the community

INSPIRATIONAL

Not another dull hotel-event-room conference

QUALITY

Attended by, and presentations from, people that do exactly what you do – your peers

SPECIALIST

Super relevant and useful content

'TED TALKS' FORMAT

AMA’s theatre-style production is first-rate and engaging

NETWORKING

Plenty of opportunities to meet new contacts, and chat with old friends
ADVOCATE MARKETING ACADEMY HAS BEEN TRUSTED BY ADVOCACY PROS FOR FIFTEEN YEARS

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