After the success of AMA USA in 2022, it’s time to bring the Academy back home for THE major European event of 2024.
WHAT CAN YOU EXPECT?
- An amazing day that will leave you inspired
- Speakers from across Europe and the US. Your peers
- Hands-on workshops
- An immersive theatre experience
- Networking and chat time built into and around the event
NOT ANOTHER DULL HOTEL CONFERENCE
Bad acoustics, a temporary stage, the same round tables, dodgy lighting, and a carpet that could provoke migraines. Sound familar? These have no place at Advocate Marketing Academy!
AMA Europe ’24 is back at Norden Farm Centre for the Arts, with a fully-equipped theatre, separate studio and an 18th century barn for workshops, and two other mingling spaces. Immersive and creative.
Expect c. 100 of your peers from across the globe, wonderful presentations, hands-on workshops, good food, and even better company. Another great AMA day to remember.
Advocate Marketing Academy is open to marketers working with (or wish to know more about) customer references, customer advocacy, customer communities, or customer stories.
There is a nominal fee to attend: early-bird team tickets are available from £315 ea. Book now!
As Senior Customer Reference Manager, Michael has spent five years at Red Hat helping a variety of stakeholders tell stories about open source technology.
In his current role, Michael helps define content strategy for Innovators in the
Open, Red Hat’s customer advocacy program, with a focus on how unique personas interact with customer stories as well as data and analytics for the program.
More as we have it!
Cristina has more than 17yrs of B2B cybersecurity experience, building a vibrant global community of more than 1,000 engaged cybersecurity advocates over the last five years. Read about their superpowers in Cristina’s Security Heroes blogs via the LinkedIn #SecurityHeroes hashtag. She has won two awards in 2023: The Base “Top 100 Customer Marketing & Advocacy Influencers,” and “The Ones to Watch in 2023″ by the CMAA.
More as we have it!
Jan is a storyteller and change maker, with a 15-yr background in managing sales teams and another 15+ yrs in regional/global bizdev and marketing mgr roles.
Jan unites the two as Global Head of Customer Advocacy Programs at Fujitsu, creating customer stories which resonate globally.
Outside of work, he has interests in travel, technology
and the arts.
More as we have it!
Advocate marketing is a mix of both Art and Science. What roles do creativity and emotion play within the increasing push for measurement in an A.I.-impacted future?
Time to get ‘hands-on’ in the Studio or the Theatre. You’ll come away with new thoughts and contacts.
ART – A Comedy of Errors (or, the art of the customer interview)
You’ll get involved with the creation of a customer story video, where not everything goes to plan. Working together, can we spot and fix the obvious errors, and make the video even better than the brief?
Pantomime season may be over, but active participation and shouting out is encouraged (“oh no it’s not!!”)
This session is in the Theatre
SCIENCE – Generative A.I. – Effective prompts
Just as with an actor that has a bad memory, effective prompts are everything. It’s therefore apt that participation in this A.I-focussed session requires treading the boards on the main stage.
This session is in the Studio
|08:20- 08:50||Arrival, Registration & Mingle|
It's an early start for a intense and fun-filled day. We'll have coffee, pastries etc. Come and see everybody!
|09:00 - 09:30||Opening: TBC|
And we're off! Art meets Science
|09:30 - 10:15||Session One: ||Theatre|
|10:15 :11:00||Session Two: ||Theatre|
|11:00 - 11:20||Elevenses|
Chat and stretch your legs
|Foyer and Bar|
|11:20 - 12:05||Session Three: ||Theatre|
|12:05 - 12:50||Session Four: ||Theatre|
|12:50 - 13:40||Networking Lunch: |
Catch up with friends new and old over lunch and sweet treats. Grab the presenters to ask all those questions you wanted to earlier.
|Foyer, Bar and Barn|
|13:40 - 14:35||Session Five - Workshops:||Theatre|
|Science workshop: Effective A.I. prompts|
Just as with an actor that has a bad memory, effective prompts are everything. It's therefore apt that participation in this A.I-focussed session requires treading the boards on the main stage.
|ART workshop: A Comedy of Errors (or, the art of the customer interview)|
You'll get involved with the creation of a customer story video, where not everything goes to plan...
|14:40 - 15:25||Session Six: ||Theatre|
|15:25 - 15:45||Afternoon Tea,: |
Time for a cuppa and a natter
|Foyer and Bar|
|15:45 - 16:30||Session Six: ||Theatre|
|16:30 - 16:40||Wrap: |
A quick review of the day
|16:40 - 17:30||Mingle in the bar|
It's the last chance to chat before we all head our separate ways. Drinks and canapes. Until next time..
|Foyer and Bar|
- Our venue is super, yet is also surrounded by schools, so please allow a little additional time so you don’t miss any of our feature-packed day
- We have plenty of free parking, and Maidenhead is in the middle of the UK’s silicon valley, the M4 corridor.
- From Paddington: Maidenhead station is only 26 minutes away on the fastest train, 38 minutes on the slowest
- From Heathrow: Maidenhead station is approx 45 mins away, with one change at Hayes and Harlington
- From Maidenhead Station: Norden Farm is too far to walk, a station taxi will cost around £12
- From Heathrow: depending on the time of day, an Uber will take approx 40 mins and will cost c. £50. A black cab will take the same time and cost more
All performance and workshop spaces at Norden Farm provide total accessibility for those with disabilities. There are lifts throughout the venue, as well as ramped access and adapted toilet facilities. There is also an infra red system in the Courtyard Theatre for participants with hearing difficulties.
Personal assistants accompanying disabled attendees will receive a complimentary ticket; please advise the team and we’ll sort this for you. If you require a wheelchair seat, please let us know in advance of the Academy.
There are hotels in the area, large and intimate, to suit all budgets. Listed in order of distance from Norden Farm:
Advocate Marketing Academy brings together such a diverse group of customer advocacy professionals. I truly appreciate that I am exposed to so many different people, at different points in their professional journey, all of whom educate and inspire me to be a better customer marketer.
Thank you for inviting me to speak at this year’s Advocate Marketing Academy. It was a wonderful day spent with peers on one of my favorite topics – customer marketing, customer advocacy, and the voice of the customer. If you haven’t been, it was one of the best customer advocacy conferences I’ve attended – I highly recommend it.
Advocate Marketing Academy gave me an opportunity to learn from other industry peers, network and have fun while doing this. I can’t wait to sign up for the next event!
The variety and quality of the speakers at Advocate Marketing Academy USA was very impressive. Well worth the time and money spent to attend. I learned so much!
It was an honor to have been a speaker at this year’s Advocate Marketing Academy US conference. It was a phenomenal experience, from the venue selected to the networking opportunties. I like how intimate the conversations were, and how you get to hear from so many passionate marketing professionals. This was my first time at AMA and it will definitely not be the last!
What a conference!! I’ve heard really positive feedback from many of our team, especially regarding the content – nice job curating!! Thank you for sponsoring and bringing us all together. The event was a big success and really valuable for our team.
The value of AMA Europe is sharing best practices, realising that many of us are facing the same challenges and sharing ways to approach those challenges and where other programmes are being successful
The customer reference community should definitely see Advocate Marketing Academy as a very valuable. It’s a way to meet new people, network, share similar successes and challenges that we are having and help each other out
I’ve been coming to Advocate Marketing Academy for some years now, and it really is the highlight of my year. The quality of the speakers combined with the research that we see every year, really sets me up for the year
AMA is a great event, the content is great, the pace of the event is super, I am really enjoying it. I believe AMA is a great place to be, a great opportunity for people that are working in customer marketing, customer programmes, references, advocacy. So I am really happy I attended.
Wow! Advocate Marketing Academy 2020 was a triumph! Not only for the lessons, ideas and inspiration… but for the opportunity to connect with my amazing peers from across the tech sector! It was a pleasure to hang out with folk who share my passion for customers, innovation and storytelling. Kudos to inEvidence for making me feel inVigorated!
Thank you for inviting me to speak at this year’s Advocate Marketing Academy. It was a wonderful day spent with peers on one of my favorite topics – customer marketing, customer advocacy, and the voice of the customer. If you haven’t been, it was one of the best customer advocacy conferences I’ve attended – I highly recommend it next year.