ADVOCATE MARKETING ACADEMY – POWERED BY INEVIDENCE
We may have just celebrated our 31st year, but for us we’re just getting started with helping our clients, and Advocate Marketing overall, reach their potential. inEvidence specializes in helping its clients tell their customers’ stories in the most inventive and purposeful ways, and provides a wealth of consulting, creative, and experience to build and enhance programs. A global team of over 50, comprising expert, creative storytellers and experienced customer reference/advocacy specialists, we harness video, the written word, animation, design, and live events to tell customer stories, in any language and for any platform. With thousands of advocates recruited and $Bs in revenue influenced with helpdesk services, plus >10,000 customer-approved and award-winning stories created to date, in 92 countries and 33 languages, you’re in safe hands.
OUR SUPPORTERS – thank you!
For more than 20 years, Big Sky has been a leader in customer advocacy marketing for technology companies. We know firsthand that no two customer advocacy programs are alike. Our highly experienced advocacy team—many of whom have both agency and in-house customer advocacy program experience—takes a hands-on approach to helping you build and execute on a customer advocacy program centered on industry best practices.
Crowdvocate is pioneering the B2B evolution to Customer-led Growth, by enabling companies to tap into your most powerful growth engine – your customers. It provides a centralized, fully-integrated Customer Marketing platform that makes customer engagement actionable – at scale – so that the full marketing potential of your entire customer base can be unlocked to impact revenue, retention and growth.
Influitive believes all customers, partners and employees can become brand advocates, but it requires building and maintaining trusting relationships. This is best achieved using targeted recognition, rewards, and personalized content at every stage of the journey. Our engagement software is the only purpose-built solution for this critical mission and the advocacy, community and loyalty programs that make it possible.
Point of Reference
Since 2003, Point of Reference has been powering B2B customer reference programs that fuel business growth and fortify brands. By combining decades of domain expertise with our purpose-built customer reference management technology, Point of Reference allows companies to inject relevant customer reference content at critical points in a sales cycle, attribute reference activities to revenue, and orchestrate reference activities that boost productivity.
For over 28 years, Referential, Inc. has offered a full-service portfolio of customer marketing- and advocacy-related services. Designing, implementing and managing entire programs for companies that want to identify and leverage their own most outspoken and favorable customers. Most recently Referential now offers training courses to support the three levels of accreditation from the Institute of Certified Customer Advocacy Professionals.
SlapFive turns Customer Marketing and Advocacy pros into heroes by empowering them to turn their customers into heroes. SlapFive is an end-to-end Customer Marketing Software platform to automate and scale Customer Content Capture & Publishing, Customer Advocacy, Customer Campaigns, Customer References, and Customer Revenue Influence. SlapFive’s software, services and expertise are trusted by over 50 tech industry leaders.
Upland RO Innovation
As the go-to location for storing, requesting, and suggesting reference contacts and content, RO Innovation helps sales and marketing teams bring order to their reference programs and grow their banks of customer advocates. Over 225,000 users rely on RO Innovation to strengthen relationships and win more deals faster with targeted customer references.
UserEvidence a platform purpose-built to unlock customer love at scale. Our SaaS application enables vendors to proactively capture feedback from happy users via a survey, and turn that feedback into a library of verified marketing content. Additionally while creating all the content, it helps teams to source and identify advocates for additional content types.
We are all ready for some human contact; it’s time to meet old friends, make new ones, and focus on our learning and development. The middle of May should be perfect timing
The value of AMA Europe is sharing best practices, realising that many of us are facing the same challenges and sharing ways to approach those challenges and where other programmes are being successful
The customer reference community should definitely see Advocate Marketing Academy as a very valuable. It’s a way to meet new people, network, share similar successes and challenges that we are having and help each other out
I’ve been coming to Advocate Marketing Academy for some years now, and it really is the highlight of my year. The quality of the speakers combined with the research that we see every year, really sets me up for the year
AMA is a great event, the content is great, the pace of the event is super, I am really enjoying it. I believe AMA is a great place to be, a great opportunity for people that are working in customer marketing, customer programmes, references, advocacy. So I am really happy I attended.
Wow! Advocate Marketing Academy 2020 was a triumph! Not only for the lessons, ideas and inspiration… but for the opportunity to connect with my amazing peers from across the tech sector! It was a pleasure to hang out with folk who share my passion for customers, innovation and storytelling. Kudos to inEvidence for making me feel inVigorated!
Thank you for inviting me to speak at this year’s Advocate Marketing Academy. It was a wonderful day spent with peers on one of my favorite topics – customer marketing, customer advocacy, and the voice of the customer. If you haven’t been, it was one of the best customer advocacy conferences I’ve attended – I highly recommend it next year.
This is the first time I have been to Advocate Marketing Academy.
I’m loving being able to interact with other people in the field, understand their challenges and how they’re overcoming them in this industry
AMA was fantastic. I was privileged enough to be asked to speak this time, which I was very happy to do, and I look forward to coming next year. I love that we get to share experiences at a peer level and it’s very open, very honest, and people are very happy to share.
The value of this event is being able to meet with like-minded individuals, professionals in our industry, being able to share best practice. Learning is also a very important part, and being aware of what technologies, the key drivers, what is really influencing our programmes today, and how we can then work and think about bringing those in to our own programmes as well.