ADVOCATE MARKETING ACADEMY – POWERED BY INEVIDENCE
We may have just celebrated our 31st year, but for us we’re just getting started with helping our clients, and Advocate Marketing overall, reach their potential. inEvidence specializes in helping its clients tell their customers’ stories in the most inventive and purposeful ways, and provides a wealth of consulting, creative, and experience to build and enhance programs. A global team of over 50, comprising expert, creative storytellers and experienced customer reference/advocacy specialists, we harness video, the written word, animation, design, and live events to tell customer stories, in any language and for any platform. With thousands of advocates recruited and $Bs in revenue influenced with helpdesk services, plus >10,000 customer-approved and award-winning stories created to date, in 92 countries and 33 languages, you’re in safe hands.
OUR SUPPORTERS – thank you!
Big Sky
For more than 20 years, Big Sky has been a leader in customer advocacy marketing for technology companies. We know firsthand that no two customer advocacy programs are alike. Our highly experienced advocacy team—many of whom have both agency and in-house customer advocacy program experience—takes a hands-on approach to helping you build and execute on a customer advocacy program centered on industry best practices.
Crowdvocate
Crowdvocate is pioneering the B2B evolution to Customer-led Growth, by enabling companies to tap into your most powerful growth engine – your customers. It provides a centralized, fully-integrated Customer Marketing platform that makes customer engagement actionable – at scale – so that the full marketing potential of your entire customer base can be unlocked to impact revenue, retention and growth.
Influitive
Influitive believes all customers, partners and employees can become brand advocates, but it requires building and maintaining trusting relationships. This is best achieved using targeted recognition, rewards, and personalized content at every stage of the journey. Our engagement software is the only purpose-built solution for this critical mission and the advocacy, community and loyalty programs that make it possible.
Point of Reference
Since 2003, Point of Reference has been powering B2B customer reference programs that fuel business growth and fortify brands. By combining decades of domain expertise with our purpose-built customer reference management technology, Point of Reference allows companies to inject relevant customer reference content at critical points in a sales cycle, attribute reference activities to revenue, and orchestrate reference activities that boost productivity.
Referential, Inc
For over 28 years, Referential, Inc. has offered a full-service portfolio of customer marketing- and advocacy-related services. Designing, implementing and managing entire programs for companies that want to identify and leverage their own most outspoken and favorable customers. Most recently Referential now offers training courses to support the three levels of accreditation from the Institute of Certified Customer Advocacy Professionals.
SlapFive
SlapFive turns Customer Marketing and Advocacy pros into heroes by empowering them to turn their customers into heroes. SlapFive is an end-to-end Customer Marketing Software platform to automate and scale Customer Content Capture & Publishing, Customer Advocacy, Customer Campaigns, Customer References, and Customer Revenue Influence. SlapFive’s software, services and expertise are trusted by over 50 tech industry leaders.
Upland RO Innovation
As the go-to location for storing, requesting, and suggesting reference contacts and content, RO Innovation helps sales and marketing teams bring order to their reference programs and grow their banks of customer advocates. Over 225,000 users rely on RO Innovation to strengthen relationships and win more deals faster with targeted customer references.
UserEvidence
UserEvidence a platform purpose-built to unlock customer love at scale. Our SaaS application enables vendors to proactively capture feedback from happy users via a survey, and turn that feedback into a library of verified marketing content. Additionally while creating all the content, it helps teams to source and identify advocates for additional content types.
WHY ATTEND?
We are all ready for some human contact; it’s time to meet old friends, make new ones, and focus on our learning and development. The middle of May should be perfect timing
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Advocate Marketing Academy brings together such a diverse group of customer advocacy professionals. I truly appreciate that I am exposed to so many different people, at different points in their professional journey, all of whom educate and inspire me to be a better customer marketer.
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Thank you for inviting me to speak at this year’s Advocate Marketing Academy. It was a wonderful day spent with peers on one of my favorite topics – customer marketing, customer advocacy, and the voice of the customer. If you haven’t been, it was one of the best customer advocacy conferences I’ve attended – I highly recommend it.
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Advocate Marketing Academy gave me an opportunity to learn from other industry peers, network and have fun while doing this. I can’t wait to sign up for the next event!
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The variety and quality of the speakers at Advocate Marketing Academy USA was very impressive. Well worth the time and money spent to attend. I learned so much!
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It was an honor to have been a speaker at this year’s Advocate Marketing Academy US conference. It was a phenomenal experience, from the venue selected to the networking opportunties. I like how intimate the conversations were, and how you get to hear from so many passionate marketing professionals. This was my first time at AMA and it will definitely not be the last!
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What a conference!! I’ve heard really positive feedback from many of our team, especially regarding the content – nice job curating!! Thank you for sponsoring and bringing us all together. The event was a big success and really valuable for our team.
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The value of AMA Europe is sharing best practices, realising that many of us are facing the same challenges and sharing ways to approach those challenges and where other programmes are being successful
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The customer reference community should definitely see Advocate Marketing Academy as a very valuable. It’s a way to meet new people, network, share similar successes and challenges that we are having and help each other out
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I’ve been coming to Advocate Marketing Academy for some years now, and it really is the highlight of my year. The quality of the speakers combined with the research that we see every year, really sets me up for the year
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AMA is a great event, the content is great, the pace of the event is super, I am really enjoying it. I believe AMA is a great place to be, a great opportunity for people that are working in customer marketing, customer programmes, references, advocacy. So I am really happy I attended.
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Wow! Advocate Marketing Academy 2020 was a triumph! Not only for the lessons, ideas and inspiration… but for the opportunity to connect with my amazing peers from across the tech sector! It was a pleasure to hang out with folk who share my passion for customers, innovation and storytelling. Kudos to inEvidence for making me feel inVigorated!
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Thank you for inviting me to speak at this year’s Advocate Marketing Academy. It was a wonderful day spent with peers on one of my favorite topics – customer marketing, customer advocacy, and the voice of the customer. If you haven’t been, it was one of the best customer advocacy conferences I’ve attended – I highly recommend it next year.