Amdocs: The Proof is in the Pudding. How Amdocs came up with a winning idea to turn advocates into award winners
Around 14 years ago we realized customer reference / advocacy pros, or marketers that use customer stories as part of their mix, had nowhere to meet, share and learn. Marketers placed into these roles often believe they are alone.
Thus, the Academy was born, and from an initial meeting of a dozen of us around a dinner table, it has grown to a series of international events; a community that will continue to develop, of which we are very proud.