inEvidence specializes in helping its clients tell their customers’ stories in the most inventive and purposeful ways, and provides a wealth of consulting, creative, and experience to build and enhance programs. A global team of over 50, comprising expert, creative storytellers and experienced customer reference/advocacy specialists, we harness video, the written word, animation, design, and live events to tell customer stories, in any language and for any platform. With thousands of advocates recruited and $Bs in revenue influenced with helpdesk services, plus >10,000 customer-approved and award-winning stories created to date, in 92 countries and 33 languages, you’re in safe hands.

OUR SUPPORTERS – thank you!

Big Sky

From the earliest days of customer advocacy in B2B sales and marketing, Big Sky has helped many of the world’s biggest tech companies build, evolve, and run advocacy programs. Our team of experienced advocacy professionals enable companies to execute fully integrated advocacy programs that improve marketing success and increase sales. We provide a range of services from program strategy and planning to hands-on program execution to recruit and engage advocates in activities that enable you to reach your business goals.


UserEvidence is a platform purpose-built to unlock customer love at scale. Market leaders like Gong, Pendo, GitLab, Coupa, and F5 Networks use our SaaS platform to proactively capture feedback from happy users at opportune moments in the customer journey, and turn that feedback into a library of verified marketing content like case studies, reviews, and statistical proof points – all while identifying customer advocates and automatically routing reviews to peer reviews sites like G2 and Gartner Peer Insights


Influitive believes all customers, partners and employees can become brand advocates, but it requires building and maintaining trusting relationships. This is best achieved using targeted recognition, rewards, and personalized content at every stage of the journey. Our engagement software is the only purpose-built solution for this critical mission and the advocacy, community and loyalty programs that make it possible.

Point of Reference

Since 2003, Point of Reference has been powering B2B customer reference programs that fuel business growth and fortify brands. By combining decades of domain expertise with our purpose-built customer reference management technology, Point of Reference allows companies to inject relevant customer reference content at critical points in a sales cycle, attribute reference activities to revenue, and orchestrate reference activities that boost productivity.

Referential, Inc

For over 28 years, Referential, Inc. has offered a full-service portfolio of customer marketing- and advocacy-related services. Designing, implementing and managing entire programs for companies that want to identify and leverage their own most outspoken and favorable customers. Most recently Referential now offers training courses to support the three levels of accreditation from the Institute of Certified Customer Advocacy Professionals.


We are all ready for some human contact; it’s time to meet old friends, make new ones, and focus on our learning and development. The middle of May should be perfect timing

Global & Trusted

>10 years of successful events in all regions, providing value to the community


Not another dull hotel-event-room conference


Presentations from, and attended by, people that do exactly what you do – your peers


Super-relevant and useful content

'Ted Talks' format

AMA’s theatre-style production is first-rate and engaging


Plenty of opportunities to meet new contacts, and chat with old friends

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